If you’ve been wondering about the meaning behind our brand name, Unspun Narrative, we’re here to unveil this one to you today.
Fashion is seen as a glamorous industry. And we get it. It's hard not to think of it this way when what we see are beautiful models in fashion editorials and runway shows in the media spotlight. Normally, we aren't exposed to the amount of resources it takes to produce clothing, nor the waste created from this process, nor the stories of the workers who make our clothes.
Because transparency is just as important to us as trust is in any loving relationship, we want to unravel this view of the fashion industry and reconstruct the norm by sharing a narrative on how we can be a bit kinder to Mother Earth - through the way we make our clothes, the clothes we choose to wear, and how we choose to wear them.
Don’t miss a beat. Go behind-the-scenes and continuing the conversation with us on Instagram. Come hang, say hello. We promise we don’t bite. ✌️
See you there,
Diana | Founder of Unspun Narrative